#fortherestofyourlife LP/AD Toronto para EYRI

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Sector Muebles para el hogar
Media Publicidad exterior, vallas publicitarias, carteles, vehículos
Mercado Canadá
Agencia LP/AD Toronto
Creative Director Alex Shifrin
Art Director Erin Rodness, Sergey Skrebnev
Copywriter Rinita Barua
Photographer Paul Eng
Publicado agosto 2017

Creditos y descripciones

Category: House, Garden
Media: Outdoor
Brand: EYRI
Agency: LP/AD
Geo: Canada
Advertising Agency: LP/AD, Toronto, Canada
Creative Director: Alex Shifrin
Art Directors: Erin Rodness, Sergey Skrebnev
Copywriter: Rinita Barua
Photographer: Paul Eng
Account Planner: Sasha Zaprudska
Published: July 2017
Toronto-based creative boutique LP/AD unveils a new integrated campaign for EYRI Iceland Mattresses this week in Brooklyn, New York featuring Robert G. Smith, divorce attorney extraordinaire. The campaign, which features OOH in Brooklyn as well as an AI argue-bot to simulate pointless conversations with your ex and a cross-promo on Tinder explores the idea that after a messy breakup a good mattress is the second most important thing to have upon securing a top notch lawyer. The integrated campaign includes a social media outreach with the hashtag #fortherestofyourlife, OOH, a micro-site with an AI Chatbot, a presence on Tinder for the recently single and a running promo offering 50% off mattresses, because if you’re going to give up half then so should EYRI. More information available at: eyri.us/pages/splitsville.
Getting Divorced? You’re Going To Need A New Mattress.