Hot Wheels Publicidad exterior HOT WHEELS MY RIDE Isobar Sao Paulo


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Sector Juguetes
Media Publicidad exterior, vallas publicitarias, carteles, vehículos
Mercado Brasil
Agencia Isobar Sao Paulo
Creative Director Carlos Domingos
Art Director Rodrigo Cabello, Felipe Ortiz, Henrique Mattos, Cristiano Rodrigues, Tulio Turina
Copywriter Daguito Rodrigues
Producer João Carlos Lima
Publicado diciembre 2012

Creditos y descripciones

Advertiser: MATTEL
Category: Transit
Advertising campaign: HOT WHEELS MY RIDE
Copywriter: Daguito Rodrigues
Creative Director: Carlos Domingos
Art Director: Cristiano Rodrigues
Producer: João Lima
Art Director: Rodrigo Cabello
Account Manager: Rodrigo Placido
Art Director: Henrique Mattos

Ambient Execution Description
Hot Wheels My Ride: a promotion that turned mundane cars into Hot Wheels collectables. A large installation made to look like Hot Wheels packaging was placed in front of 4 Malls and 3 Collector's Events in São Paulo. It was empty, so visitors of the mall could drive their own car into the faux packaging and post a picture on Facebook with their ‘miniaturized’ car.