Mccain Foods Publicidad exterior 50% More Man: Billboard, 2 Tbwa Melbourne

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50% More Man: Billboard, 2

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Sector comida precocinada
Media Publicidad exterior, vallas publicitarias, carteles, vehículos
Mercado Australia
Agencia Tbwa Melbourne
Chief Creative Officer Paul Reardon
Art Director Hyewon Choi
Copywriter Nobuhiro Arai
Agencia de production Positive Ape
Director Carl Sorheim
Publicado octubre 2017

Creditos y descripciones

McCain’s new Man-Size Meals are made for a Man-Size hunger.
Hence you get an ‘extra 50% more’ than your traditional frozen dinner.
TBWAMelbourne invented the quirky ‘50% More Man’ character to illustrate this bold product benefit.
‘50% More Man’ quickly became the freaky figurehead for Man Size meals, launching a 360 degree campaign through social, outdoor and mobile platforms.
Media: Outdoor
Category: Food
Client: McCain
Agency: TBWAMelbourne
Production: Positive Ape
Country: Australia
Director: Carl Sorheim
Chief Creative Officer: Paul Reardon
Copywriter: Nobuhiro Arai
Art Director: Hyewon Choi
Producer: Julian Costanzo
Executive Producer: Jason Byrne
Head of Broadcast: Margot Ger
Account Director: Laurelle Esse
Sound: Front of House
Post production: Method Studios
Retoucher: Kyle Black
Project Manager: Eva Bauer