The largest wrapping paper, 1 Publicis Brussels para Orange

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The largest wrapping paper, 1

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Sector Telecomunicaciones
Media Publicidad exterior, vallas publicitarias, carteles, vehículos
Mercado Bélgica
Agencia Publicis Brussels
Creative Director Tom Berth, Geert De Rocker, Naim Baddich
Creative James Gambrill, Bram Van Moorhem, Karen Fonteyne
Publicado diciembre 2016

Creditos y descripciones

Client: Orange
Agency: Publicis Brussels
Country: Belgium
Agency : Publicis Brussels
Product/Service : Telecom
Media : Havas (Audrey Feynants) - Geoffroy Walckeniers (Pop Media)
Client contact: Isabelle Vanden Eede – Nathalie Moons - Marie Treguier – Oriane Saloum
Creative Directors : Tom Berth - Geert De Rocker – Naïm Baddich
Creation: James Gambrill – Karen Fonteyne – Bram Van Moorhem
Account Team : Filip Van Der Haegen - Fréderic Sodermans – Amandine Clio
Strategy : Berten Peremans
Art Buyer : Victoire Kaiser
Design : Toykyo
Orange presents the largest wrapping paper in Belgium
December 8, 2016 - Publicis Brussels comes up with a generous end of year action for Orange: in the city of Antwerp, Christmas shoppers can have their gifts wrapped for free in original paper. A giant gift-wrap roll also serves as a mega billboard.
The eye catcher of Orange’s end-of-year campaign, the largest wrapping paper in Belgium, is firmly mounted to the Antwerp Tower. In the pop-up shop on the ground level, Christmas shoppers can have their presents wrapped in a piece of the giant wrap. Advertising agency Publicis came up with this generous gesture for Orange. 6,5 meters wide, 100 meters long, the huge weather-proof wrap slides down week after week, down into the pop-up shop where it gets cut up, ready to put to use. Pop Media took care of the practical organisation that involved a team of alpinists.
Everybody who likes an original wrap around their Christmas presents, can visit the Antwerp Tower. The pop-up shop opened Monday and is open every day until Christmas Eve.
Orange Tower & Orange Pop-Up Shop