Pinacoteca do Estado de Sao Paulo Publicidad exterior Tourists F/Nazca Saatchi & Saatchi Sao Paulo

Tourists

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Sector Educación
Media Publicidad exterior, vallas publicitarias, carteles, vehículos
Mercado Brasil
Agencia F/Nazca Saatchi & Saatchi Sao Paulo
Creative Director Joao Linneu, Rodrigo Castellari, Theo Rocha
Art Director Bruno Oppido
Copywriter Fabio Fernandes, Eduardo Lima
Publicado febrero 2015

Premios

LIA (London International Awards), 2015
Design Poster Campaign Gold Winner

Creditos y descripciones

Corporate Name of Client: Pinacoteca do Estado de São Paulo
Client Supervisor: Patricia Ewald
Client Account Director: Paulo Vicelli
Agency Account Director: Marcello Penna
Account Executive: Florencia Lear
Media Planners: Fábio Freitas/Maurício Almeida/Luana Gallizzi/    Mateus Echeto
Advertising Agency: F/Nazca Saatchi & Saatchi, São Paulo
Executive Creative Directors: Fabio Fernandes/Eduardo Lima
Creative Director: Rodrigo Castellari
Copywriter: Eduardo Lima
Art Director: Bruno Oppido
Concept/Cultural Reference:
During the World Cup, millions of tourists were expected to visit São Paulo, and the Pinacoteca wanted to take advantage of the moment to promote its collection to the tourists.