Savyolovsky Retail Centre Publicidad exterior Transformation, 2 BBDO Russia Group, Media Storm Moscow

Transformation, 2

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Sector Centros comerciales
Media Publicidad exterior, vallas publicitarias, carteles, vehículos
Mercado Rusia
Agencia BBDO Russia Group
Creative Director Evgeny Turkin
Art Director Evgeny Turkin
Agencia Media Storm Moscow
Creative Director Evgeny Turkin
Art Director Evgeny Turkin
Publicado septiembre 2014

Creditos y descripciones

The Savelovsky Retail Centre in Moscow is famed for its wide choice on offer. The site unites stores for clothing, toys and electronics, meaning a new tablet is just a few steps away from a new suit. We have emphasized this feature in a vibrant advertising campaign taking the form of morphing, where iconographic items transform from one to another, demonstrating the short distance that shopper have to cover between goods in different categories.
Brand: Savyolovsky Retail Centre
Brand: Savelovsky Retail Centre
Media: Outdoor
Category: Retail services
Media: Media Storm
Geo: Russia
Savyolovsky Retail Centre: Transformation, 2
From toy to cooker.
Advertising Agency: Media Storm, Moscow, Russia
Creative Director / Art Director: Evgeny Turkin
Designers: Nikolay Barinov, Anna Povaliukhina