Subway Publicidad exterior, Digital, Case study World Sandwich Day 2017 J. Walter Thompson Sydney

World Sandwich Day 2017

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Sector Comida rápida
Media Publicidad exterior, vallas publicitarias, carteles, vehículos, Digital, Case study
Mercado Australia
Agencia J. Walter Thompson Sydney
Associate Creative Director Sinead Roarty
Executive Creative Director Simon Langley
Creative Director Carlos Guedes
Senior Art Director Alexandra Antoniou
Designer James Tranter
Publicado noviembre 2017

Creditos y descripciones

In a global, real-time data-led campaign devised and executed by J Walter Thompson Sydney, more than 40,000 Subway restaurants in more than 60 countries recently invited customers to join the Subway Live Feed to help fight hunger around the world. The Subway Live Feed concept, developed specifically to celebrate World Sandwich Day on Friday November 3, saw Subway partnering with local hunger-relief charities. Locally, Subway partnered with Foodbank Australia. For every Sub bought, Subway gave a meal to someone in need through partner charities. Meals donated on World Sandwich Day were tracked through the Subway Live Feed digital ticker in real time.
Media: Interactive
Category: Restaurants & fast food
Client: Subway
Agency: J. Walter Thompson Sydney
Country: Australia
Executive Creative Director: Simon Langley
Producer: Paul Friedmann
Assoc Creative Director: Sinead Roarty
Senior Art Director: Alexandra Antoniou
Executive Planning Director: Angela Morris
Senior Account Director: Jack Blades
Account Manager: Bronte Rohrig
Account Executive: Will Berry
Editor: Kel Gronow
Designer: James Tranter
Managing Director: Deniz Nalbantoglu
Creative Director: Carlos Guedes
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