Mein Kampf – Against Racism, 8 Ogilvy & Mather Berlin para Gesicht Zeigen! Aktion Weltoffenes Deutschland

Mein Kampf – Against Racism, 8

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Sector Diferencias étnicas, problemas de minorías, personas con discapacidad
Media Prensa, revistas y periódicos, Case study
Mercado Alemania
Agencia Ogilvy & Mather Berlin
Chief Creative Officer Dr. Stephan Vogel
Executive Creative Director Birgit Van Den Valentyn, Tim Stuebane
Creative Director Daniela Schmidt, Sebastian Kraus, Bjoern Kernspeckt, Stese Wagner
Art Director Matthias Bauer, Stephan Westerwelle, Philipp Bertisch, Michael Mogk, Andreas Richter, Joschka Wolf
Copywriter Anke Roell, Janne Sachse
Publicado abril 2016

Premios

Eurobest Awards 2016
Print & Publishing Magazine: Original Publishing Gold Eurobest

Creditos y descripciones

Agency: Ogilvy & Mather Berlin, Germany
Client: Gesicht Zeigen! An Association Encouraging People To Stand Against Racism In Ger
Product: Mein Kampf - Against Racism
Entrant: Ogilvy & Mather Berlin, Germany
Title: Mein Kampf – Against Racism
Product/Service: Mein Kampf - Against Racism
Idea Creation: Ogilvy & Mather Berlin, Germany
Media Placement: Europa Verlag Munich, Germany
Media Placement 2: Mindshare Frankfurt, Germany
Media Placement 3: Kinetic Worldwide Frankfurt, Germany
Media Placement 4: Europa Verlag Berlin, Germany
Media Placement 5: Europa Verlag Vienna, Austria
Pr: Carlsberg & Richter Munich, Germany
Pr 2: Barbara Stang Pr Berlin, Germany
Production: Pirates n Paradise Düsseldorf, Germany
Production 2: Tony Petersen Film Berlin, Germany
Production 3: Pas De Deux Berlin, Germany
Additional Company: Gesicht Zeigen! Berlin, Germany
Additional Company 2: Laif Agentur Fuer Photos & Reportagen Berlin, Germany
Additional Company 3: Vividgrey.De Berlin, Germany
Executive Creative Director: Tim Stuebane, Birgit van den Valentyn (Ogilvy Germany)
Creative Director: Bjoern Kernspeckt, Stese Wagner, Sebastian Kraus, Daniela Schmidt (Ogilvy Germany)
Art Director: Matthias Bauer, Philipp Bertisch, Andreas Richter, Stephan Westerwelle, Joschka Wolf, Colja Lorig, Michael Mogk (Ogilvy Germany)
Copywriter: Janne Sachse, Anke Roell (Ogilvy Germany)
Social Media Strategie: Rochus Landgraf (Ogilvy Germany)
Programmer: Robert Georgi (Ogilvy Germany)
Account Management: Carsten Kaiser, Stephen Kimpel, Patricia Podewin, Iskra Velichkova, Samet Akti (Ogilvy Germany)
Art Buyer: Martina Diederichs (Ogilvy Germany)
Editor: Lutz Meier (Freelancer)
Photographer: Dominik Thomas Butzmann (Laif/Agentur für Photos & Reportagen)
Post Production Press: Simon Geis (vividgrey.de)
Agency Producer: Georg Ilse (Ogilvy Germany)
Director, Film Producer: Florian Baeker (Tony Petersen Film GmbH)
Editor: Kathie Fischer (Tony Petersen Film GmbH)
Music & Sound: Kris Steininger (Pas de Deux)
Publisher: Christian Strasser (Europa Verlag, Berlin/Munich/Vienna)
Public Relations (Agency): Anna-Karina Berels, Anna-Lena Daniels, Laura Kolb, Julia Steckel (Ogilvy Germany)
Public Relations (External): Claus-Martin Carlsberg (Carlsberg & Richter GmbH & Co. KG)
Public Relations (External): Barbara Stang (Stang PR)
Advertiser's Supervisor: Uwe-Karsten Heye, Sophia Oppermann, Rebecca Weis (Gesicht Zeigen! An association encouraging people to stand against racism in Germany)
Chief Creative Officer: Dr. Stephan Vogel (Ogilvy Germany)
English Translation of Main Headlines
The original German title of Hitler’s book is “Mein Kampf“, which means “My Struggle“.