Clarks Publicidad impresa, Design & Branding Clarks Spring Summer 2017 Trade Magazine, 3 Clarks International

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Clarks Spring Summer 2017 Trade Magazine, 3

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Sector Calzado, Tiendas de ropa y accesorios
Media Prensa, revistas y periódicos, Design & Branding
Mercado Reino Unido
Agencia Clarks International
Publicado marzo 2017

Premios

Roses Creative Awards 2017
Design Publications Silver

Creditos y descripciones

Agency: Clarks In House Design Group
Client: Clarks
Synopsis:
The brief was to highlight to the trade key marketing stories in the Spring Summer 2017 Clarks footwear collections and also showcase the seasonal photography which is at the heart of the brand’s consumer facing comms.
In a departure from more conventional trade presentations, the in-housestudio created a 75 page magazine.
Content ranged from specially commissioned articles by contributing writers to visual and written snapshots
of collaborationsand supporting stories for the season. The overall design, use of typography,photography
and graphic imagery were combined with a soft touch cover, high spec stock and reproduction to deliver
a superior piece of print whichwas not only impactful but also helped to re-inforce the brand’s reputation
for premium quality.