Tank Anomaly Amsterdam para Diesel

Tank

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Sector Jeans (vaqueros)
Media Prensa, revistas y periódicos, Publicidad exterior, vallas publicitarias, carteles, vehículos, Design & Branding
Mercado Países Bajos
Agencia Anomaly Amsterdam
Executive Creative Director Lars Jorgensen, Martin Peters Ginsborg
Creative Director Chris Adams, Ross Cavin
Agencia de production Amp.Amsterdam
Agencia de production CXA
Agencia de production Maavven
Publicado febrero 2017

Premios

Cannes Lions 2017
Outdoor Billboards & Street Posters: Clothing, Footwear & Accessories Bronze Lion Campaign
Outdoor Poster Craft: Photography Bronze Lion Campaign

Creditos y descripciones

Category: Fashion
Media: Print
Brand: Diesel
Agency: Anomaly
Geo: Netherlands
Advertising Agency: ​Anomaly, Amsterdam, Netherlands
Executive Creative Directors: Martin Ginsborg, Lars Jorgensen
Creative Director: Chris Adams, Ross Cavin
Agency Producer / Post Producer: Julia Llamas
Production Company: Amp Amsterdam / Cxa, New York / Maavven, Beverly Hills
Ecd: Lars Jorgensen And Martin Ginsborg (Anomaly Amsterdam)
Cd: Chris Adams And Ross Cavin (Anomaly Amsterdam)
Published: February 2017

Entry Summary:
Our challenge was to bring back the balls and bravery of Diesel, with a sharp pointed commentary on culture. Make Love, Not Walls” is a message of defiant hope and positivity in the midst of a dark times. An iconic rainbow colored inflatable tank, becomes the both powerful and ridiculous symbol of resistance in stark contrast to a barbed wired concrete wall. The images are assembled collage-style to create depth and texture with references to both religious iconography and historic images of protest. But the message is a simple one: That while the world is busy building walls, we will always be there to tear them down. While the campaign aligned perfectly with a border wall being signed by the American President, the messages goes beyond politics, and is one of global unity across sexes, races and ideologies.
Make love not walls.

Description
In an increasingly hostile world, Diesel wants to tear down the mental and physical walls that separate us, and let all sides come together in the name of unity and love.
Diesel takes on the wall, a symbol of separation by definition, breaking it down to create strong storytelling throughout the imagery and a series of global actions developed around it: the Diesel love tank breaks the wall with a heart shape, turning a symbol of separation into a happy place full of flowers of celebration of freedom and love.