Endless Energy ALMAP BBDO Brazil para Havaianas

Endless Energy

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Sector Calzado
Media Prensa, revistas y periódicos, Design & Branding
Mercado Brasil
Agencia ALMAP BBDO Brazil
Chief Creative Officer Luiz Sanches Jr.
Executive Creative Director Bruno Prosperi
Creative Keka Morelle, Daniel Oksenberg, Pedro Corbett, Felipe Antonioli
Photographer Ale Catan, Mariana Valverde
Typographer Motor Niveo
Publicado abril 2017

Premios

Cannes Lions 2017
Outdoor Poster Craft: Art Direction Silver Lion Campaign
Print And Publishing Print & Publishing Craft: Art Direction Silver Lion Campaign
Print And Publishing Print: Clothing, Footwear & Accessories Silver Lion Campaign

Creditos y descripciones

Category: Fashion
Brand: Havaianas
Agency: BBDO
Geo: Brazil
Advertising Agency: AlmapBBDO, Brazil
Partner / Chief Creative Officer: Luiz Sanches
Executive Creative Director: Bruno Prosperi
Creative Team: Keka Morelle, Pedro Corbett, Felipe Antonioli, Daniel Oksenberg
Art Buyers: Tereza Setti, Ana Cecília da Costa
Illustration 2D: Adelmo Barreira, Motor Niveo, Black Madre Atelier, Keka Morelle, Felipe Antonioli
Illustration 3D: Gelmi Estudio de Arte
Typographer: Motor Niveo
Photographer: Alê Catan, Mariana Valverde
Planning: Cintia Gonçalves, Sergio Katz, Vanessa Sakamoto, Beatriz Scheuer
Media: Carla Durighetto, Maria Eugenia, Flavio Padilha
Published: April 2017
Description: When you think of Havaianas, you think of everything that best represents the Brazilian summer, such as happiness, rhythm, energy, friendship, spontaneity, good vibes and free spirit
That is why AlmapBBDO decided to turn the packaging for Havaianas into packaging for all that.
Entry Summary:
Havaianas are the best translation of Brazilian summer. To show that, we decided to transform Havaianas packaging into packaging for the best that summer in Brazil has to offer – joy, energy, rhythm, etc.