Volkswagen Publicidad impresa, Direct New Owner Welcome Kit DDB Toronto

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New Owner Welcome Kit

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Sector Coches, Otros servicios y productos para los coches
Media Prensa, revistas y periódicos, Direct
Mercado Canadá
Agencia DDB Toronto
Creative Director Barb Williams
Art Director Italo Siciliano
Copywriter Andrew Strachan
Publicado junio 2018

Creditos y descripciones

Category: Automotive
Media: Direct
Brand: Volkswagen
Agency: DDB
Geo: Canada
Advertising Agency: TrackDDB, Toronto, Canada
Creative Director: Barb Williams
Creative Group Lead / Art Director: Italo Siciliano
Copywriter: Andrew Strachan
Print Production Manager: Tara Greguric
Published: June 2018
Synopsis:
To prolong the honeymoon phase of new vehicle ownership, we wanted to help keep vehicles looking and feeling new. So we created a personalized welcome package containing the perfect gift for our audience: a professional-grade cleaning tool, that eliminates nasty crap (we’re looking at you, pine trees and pigeons!) which ordinary car washes can’t. We called it Neu, the German word for “new." Because after all, that’s how we want the vehicle and relationship to feel. Like new.