|Sector||Contenedores y Bolsas, Centros comerciales|
|Media||Prensa, revistas y periódicos, Digital|
|Creative Director||Johan Holmgren|
|Creative||Tiago Pinho, David Aronson, Isaac Bonnier, Joel Lindblad|
Creditos y descripciones
IKEA's tongue in cheek response to Balenciaga's blue bag.It's not everyday you hear about a world-renowned fashion house copying the design of a blue plastic bag. So when Balenciaga did just that, IKEA put together a swift response giving customers some "tips"on how to know that their FRAKTA blue bag is the real deal. So if you by any chance happen to pick up a blue $2,145 designer bag instead of its rustling $0.99 source of inspiration by accident don't claim that you weren't informed.