Moscow Real Girls - Instaposters Instinct Moscow para Nike

Archivo de publicidades » Publicidad impresa , Publicidad exterior , Digital » Nike » Moscow Real Girls - Instaposters

Moscow Real Girls - Instaposters

Añadir a la colección
Añadir una nota
Sector Ropa de deporte
Media Prensa, revistas y periódicos, Publicidad exterior, vallas publicitarias, carteles, vehículos, Digital
Mercado Rusia
Agencia Instinct Moscow
Creative Director Nikolai Fabrika
Art Director Maxim Demkin
Copywriter Olga Veretinskaya
Account Executive Yaroslav Orlov, Roman Firainer
Agencia de production Zuk Club
Publicado abril 2016

Premios

Clio Awards 2016
Out of Home Product/Service: Posters Bronze

Creditos y descripciones

Brand: Nike
Entrant Company: Instinct (Bbdo Group)
Agency Network: Instinct (Bbdo Group), Moscow
Production Company: Zuk Club, Moscow
Creative Agency: Instinct (Bbdo Group), Moscow
Other: Wieden+Kennedy, Amsterdam
Chief Creative Officer: Roman Firainer
Chief Creative Officer: Yaroslav Orlov
Creative Director: Nikolai Fabrika
Copywriter: Olga Veretinskaya
Art Director: Maxim Demkin
Instaposters' is a hybrid mobile/outdoor city takeover by Nike Women. Rooted in mobile, taken onto the streets, and then sent back to Instagram. Personalised, in a way that was surprising for most active girls, it inspired more girls to do action shots. The loop from mobile to the streets and then back online is what made this campaign innovative and effective.