Havaianas Publicidad impresa, Publicidad exterior Bowl ALMAP BBDO Brazil

Bowl

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Sector Calzado
Media Prensa, revistas y periódicos, Publicidad exterior, vallas publicitarias, carteles, vehículos
Mercado Brasil
Agencia ALMAP BBDO Brazil
Chief Creative Officer Luiz Sanches Jr.
Creative Director Benjamin Yung Jr., Marcelo Nogueira, André Gola, Pernil, Bruno Prosperi
Art Director Keka Morelle, Felipe Antonioli
Copywriter Daniel Oksenberg, Pedro Corbett
Publicado agosto 2016

Premios

Cannes Lions 2017
Print And Publishing Print & Publishing Craft: Art Direction Gold Lion Campaign
Print And Publishing Print: Clothing, Footwear & Accessories Gold Lion Campaign
Outdoor Poster Craft: Art Direction Silver Lion Campaign

Creditos y descripciones

Campaña/Title: Made Of Brazilian Summer - Part 2
Title: Bowl
Agency: Almapbbdo
Brand: Alpargatas
Country: Brazil
Entrant Company: Almapbbdo, São Paulo
Advertising Agency: Almapbbdo, São Paulo
Media Agency: Almapbbdo, São Paulo
Production Company: Almapbbdo, São Paulo / Gelmi Estúdio De Arte, São Paulo / Motor Niveo, São Paulo / Black Madre, São Paulo
Partner/Chief Creative Officer: Luiz Sanches (Almapbbdo)
Creative Director: Bruno Prosperi (Almapbbdo)
Creative Director: Andre Gola (Almapbbdo)
Creative Director: Benjamin Yung Jr. (Almapbbdo)
Creative Director: Marcelo Nogueira (Almapbbdo)
Creative Director: Pernil (Almapbbdo)
Copywriter: Daniel Oksenberg (Almapbbdo)
Art Director: Keka Morelle (Almapbbdo)
Art Director: Felipe Antonioli (Almapbbdo)
Copywriter: Pedro Corbett (Almapbbdo)
Photographer: Mariana Valverde (Almapbbdo)
Art Buyer: Teresa Setti (Almapbbdo)
Art Buyer: Ana Cecilia Costa (Almapbbdo)
Illustrator: Adelmo Barreira (Adelmo Art)
Illustrator And Typography: Motor Niveo (Motor Niveo)
Illustrator: Black Madre Atelier (Black Madre Atelier)
Illustrator: Gelmi Estúdio De Arte (Gelmi Estúdio De Arte)
Photographer: Alê Catan (Estúdio Alê Catan)
Accounts Vice President: Cristina Chacon (Almapbbdo)
Account Director: Flavia Fusco (Almapbbdo)
Account Supervisor: Italo Vetorazzo (Almapbbdo)
Account Executive: Sâmia Reiter (Almapbbdo)
Planning Vice President: Sergio Katz (Almapbbdo)
Planning Director: Vanessa Sakamoto (Almapbbdo)
Media Vice President: Luis Flavio Padilha (Almapbbdo)
Director Of Sandals: Carla Schmitzberger (Alpargatas)
Entry Summary:
Havaianas are the best translation of Brazilian summer. To show that, we decided to transform Havaianas packaging into packaging for the best that summer in Brazil has to offer – joy, energy, rhythm, etc.