Peter Lehmann Wines Publicidad impresa, Publicidad exterior It Takes a Village to Raise a Vintage Ikon Communications

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It Takes a Village to Raise a Vintage

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Sector Vino
Media Prensa, revistas y periódicos, Publicidad exterior, vallas publicitarias, carteles, vehículos
Mercado Australia
Agencia Ikon Communications
Executive Creative Director Rob Martin Murphy
Creative Simon Collins, Andrew Jones, Zac Goldberg
Agencia de production Toby Heslop
Publicado mayo 2017

Creditos y descripciones

Ikon Sydney, part of WPP AUNZ, has created a new advertising campaign for premium Casella Family Brands label, Peter Lehmann Wines. The first brand work for at least five years, the objective was to re-introduce Peter Lehmann Wines to consumers by celebrating the many hands of the Barossa community that are involved in making every bottle. The campaign, ‘It takes a village to raise a vintage’, was brought to life by using the actual fingerprints of people who are part of the winemaking process.
Media: Outdoor
Category: Drinks, alcoholic
Client: Casella Family Brands
Brand: Peter Lehmann Wines
Agency: Ikon Group Sydney
Production: Toby Heslop
Country: Australia
Executive Creative Director: Rob Martin Murphy
Creative team: Simon Collins
Creative team: Andrew Jones
Creative team: Zac Goldberg
Account Director: Shalane Jones
Account Director: Olga Raigada
Chief of Integrated Services: Natalie Musico
Media Client Service Director: Ally Kerrigan
Head of Strategy: John Halpin
Strategy Manager: Abbie Love
Trading & Amplification Executive: Simone Crawford

Brand Manager: Caroline Wood
Assistant Brand Manager: Katie McManus
Marketing Manager: Michael Sergeant
Animation Production Company: Electric Art