Altoids Publicidad impresa Enrique's Tin Energy BBDO Chicago

Enrique's Tin

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Sector Chicles
Media Prensa, revistas y periódicos
Mercado Estados Unidos
Agencia Energy BBDO Chicago
Chief Creative Officer Andrés Ordoñez
Associate Creative Director Julio Alejandro Atehortua, Agustin Ballerio, Manuel Torres Kortright
Creative Director Pedro Perez, Josh Gross
Art Director Jen Garcia
Copywriter Mishal Jagjivan
Publicado abril 2017

Premios

Cannes Lions 2017
Print And Publishing Print: Sweet Foods & Snacks Bronze Lion Campaign

Creditos y descripciones

Media: Print
Title: Enriques Tin
Category: Confectionery & snacks
Client: Wrigley/ Altoids
Brand: Wm. Wrigley Jr. Company
Corporate Name of Client: John Starkey
Agency: Energy BBDO
Country: United States of America (Hispano)
Chief Creative Officer: Andrés Ordóñez (Energy Bbdo)
Creative Director: Pedro Pérez (Energy Bbdo)
Creative Director: Josh Gross (Energy Bbdo)
Managing Director: Jeff Adkins (Energy Bbdo)
Client Service Director: Lianne Sinclair (Energy Bbdo)
Associate Creative Director: Alejandro Juli (Energy Bbdo)
Director Of Print Production: Mary Day (Energy Bbdo)
Print Producer: Marissa Mandarino (Energy Bbdo)
Associate Creative Director: Agustín Ballerio (Energy Bbdo)
Account Supervisor: Layne Steele Paddon (Energy Bbdo)
Associate Creative Director: Manuel Torres-Kortright (Energy Bbdo)
Art Director: Jen Garcia (Energy Bbdo)
Copywriter: Mishal Jagjivan (Energy Bbdo)
Photographer: Alberto Oviedo (Freelance)
Retoucher: Ben Gamble (Freelance)
Global Account Director: Jamie Defer (Energy Bbdo)
Director Of Studio Operations: Tom Sustan (Energy Bbdo)
Synopsis:
Altoids tins have become part of pop culture because people don’t throw them away. The uses of an empty tin are endless, and as a result, old Altoids tins seem to arouse our curiosity whenever we see one. Continuing on our campaign of “Curiously Strong Mints,” we created the line “The Curious Afterlife of a Tin,” which focuses on the tin itself instead of the mints, and asks the world, “What’s in the tins of these curious characters?"