Soldier Ogilvy & Mather Frankfurt para Amnesty International


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Sector Human Rights
Media Prensa, revistas y periódicos, Publicidad exterior, vallas publicitarias, carteles, vehículos
Mercado Alemania
Agencia Ogilvy & Mather Frankfurt
Chief Creative Officer Dr. Stephan Vogel
Executive Creative Director Felix Fenz
Creative Director Peter Strauss
Art Director Sergej Chursyn
Copywriter Peter Strauss
Photographer Andrew Reed Weller
Publicado marzo 2017


Cannes Lions 2017
Print And Publishing Print: Charities & Non-profit Silver Lion Campaign
Outdoor Billboards & Street Posters: Charities & Non-profit Bronze Lion Campaign

Creditos y descripciones

Media: Print
Category: Public interest
Client: Amnesty International
Agency: Ogilvy Frankfurt
Country: Germany
Chief Creative Officer: Dr. Stephan Vogel
Executive Creative Director: Felix Fenz
Creative Director: Peter Strauss
Art Director: Sergej Chursyn
Copywriter: Peter Strauss
Post Production: Joachim Becker (H&O GmbH)
Management Supervisor: Michael Fucks
Account Executive: Viorel Borgovan
Art Buying: Natalie Hergenhan
Head of Integrated Production: Oliver Kreage
Photographer: Andrew Reed Weller
Date: March, 2017
"You can switch it off. They can't."
This campaign from Ogilvy Frankfurt is a reminder that the horror that flickers over our screens day after day after day is a bloody, deadly reality for the people in those countries. When we have enough of it, all it takes is one click, one tap on our remote. For the people out there, there is no escape.
In 2016, war and terror are so omnipresent on the news that sometimes we forget one important thing about it:
While we can switch off the TV and just go back to our daily routine, people in warzones have to live with terror and fear. Our campaign connects both worlds in one visual.