High School Publicis Mexico para Analgen Forte

High School

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Sector Asistencia sanitaria y farmacéutica
Media Prensa, revistas y periódicos
Mercado México
Agencia Publicis Mexico
Creative Director Leonardo Corrales, Rodrigo Del Oso
Art Director Leonardo Corrales, Rodolfo López
Illustrator Un Mariachi, UnMariachi CGI Retouch
Publicado octubre 2016

Premios

Lions Health 2017
Health And Wellness Consumer Products: OTC Oral Medicines Bronze Lion Campaign

Creditos y descripciones

Campaign for Analgen Forte, a new analgesic that fights severe headaches.
Media: Outdoor
Category: Pharmaceutical & medical
Client: Liomont
Agency: Publicis Mexico
Country: Mexico
Chief Creative Director: DIEGO WALLACH
Chief Creative Director: Jessica Apellaniz
Art Director: Rodolfo Lopez
Creative Director/ art director: Leonardo Corrales
Creative Director/ writer: Rodrigo Del Oso
Head of Art: Luis Madruga Enríquez
Illustrator: UnMariachi CGI Retouch
Agency Executive Producer: Laura Pedroza
Account Director: Francisco Mendoza
Description:
Campaign for Analgen Forte, an analgesic that fights severe headaches.
Entry Summary:
Analgen Forte is a medication fabricated by Liomont Labs, designed to quickly terminate a headache and aimed specifically at the working class and those who live under constant stress.
Brief with projected outcomes:
The main challenge and regulation regarding OTC Oral Medicines is that we are not able to show a person ingesting the product, or any kind of medicine at all.