Road FCB Inferno London para BMW


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Sector Coches
Media Prensa, revistas y periódicos
Mercado Reino Unido
Agencia FCB Inferno London
Chief Creative Officer Owen Lee, Al Young
Art Director Neil Durber
Copywriter Nick O'bryan-Tear
Publicado octubre 2016


D&AD 2017
Press Advertising Press Advertising (National) Wood Pencil

Creditos y descripciones

Agency: Fcb Inferno
Client: BMW
Senior Designer: Alex Gill
Chief Creative Officer: Owen Lee
Chief Creative Officer: Al Young
Senior Account Director: Katy Wright
Senior Account Director: Hannah Slater
Art Director: Neil Durber
Copywriter: Nick O'Bryan-Tear
Project Manager: Feven Mehari
Account Handler: Tom Muitt
Brand Manager (Client): Charlotte Dalglish
By flipping an image of a road through 90°, we stopped our readers in their tracks, putting them in the driver’s seat of a car that lies on its side after a crash.