Burn Support Group Publicidad impresa If You Think a Fire Has a Devastating Effect True New Zealand

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If You Think a Fire Has a Devastating Effect

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Sector Organizaciones benéficas, fundaciones, voluntarios
Media Prensa, revistas y periódicos
Mercado Nueva Zelanda
Agencia True New Zealand
Executive Creative Director Craig Pethybridge
Creative Director Ian Sweeney, Dom Antelme, Jess Standidge
Publicado junio 2018

Creditos y descripciones

Media: Print
Category: Charities & appeals
Client: Burn Support Group
Agency: True
Country: New Zealand
Executive Creative Director: Craig Pethybridge
Creative Director: Ian Sweeney
Creative Director: Dom Antelme
Account Director: Jess Standidge
Photographer: fraser clements
Designer: Tash Vranjes
Head of Design: Matt Heays
Burn Support Group Administrator: Michel Henry
The Burn Support Group is a New Zealand charity that is committed to preventing burn-related accidents and caring for burn survivors. But like any charity, they need money So agency, True created a series of thought-provoking print ads that don’t shy away from showing the severe scars burn survivors have to live with. We used the insight that people have a natural tendency to stare at burn survivors to our advantage. And we made people think about what it means to live with injuries like these to get their attention and their money.