Coopers Brewery Publicidad impresa An extra hour of dark Kwp! Advertising

An extra hour of dark

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Sector Cerveza
Media Prensa, revistas y periódicos
Mercado Australia
Agencia Kwp! Advertising
Creative Director James Rickard
Art Director Haylie Craig
Copywriter Matt Minear
Photographer Dan Peters
Account manager Lucy Noblet
Publicado septiembre 2015

Creditos y descripciones

Category: Drinks, alcoholic
Brand: Coopers Brewery
Agency: kwp! Advertising
Country: Australia
Coopers Dark Ale is a beer that is usually consumed when the days start to get darker and colder.
So kwp! Advertising used a timely Daylight Savings reminder to get consumers thinking about drinking Dark Ale again; building Dark Ale's association with 'the dark' and helping to establish Dark Ale as the seasons ale of choice.
Creative Director: James Rickard
Art Director: Haylie Craig
Copywriter: Matt Minear
Agency Producer: Hayley Johnson
Studio: Nigel Wapper
Photographer: Dan Peters
Account manager: lucy noblet