Deutscher Sparkassen- Und Giroverband Publicidad impresa Party Jung Von Matt/Spree Berlin

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Sector Servicios bancarios y financieros
Media Prensa, revistas y periódicos
Mercado Alemania
Agencia Jung Von Matt/Spree Berlin
Executive Creative Director Till Eckel
Creative Director Florian Schwalme, Johannes Hicks
Art Director Benjamin Mohr
Copywriter Stefan Sohlau, Julia Lackermayer, Aline Mathieu
Publicado febrero 2018

Creditos y descripciones

Geo: Germany
Advertised brand: Deutscher Sparkassen - und Giroverband e.V.
Agency website: http://www.jvm.de
Advertising Agency: Jung von Matt/SPREE, Berlin, Germany
Executive Creative Director: Till Eckel
Creative Director: Johannes Hicks
Creative Director: Florian Schwalme
Art Director & Illustrator: Benjamin Mohr
Copywriter: Stefan Sohlau, Julia Lackermayer, Aline Mathieu
Senior Project Manager: Carolin Spahn
Published: January 2018
Synopsis:
Young people don’t care about their pension plans. And when they do it, it’s often too late. Sparkasse, Germany’s Public Bank, wants to make the thirty-somethings become aware of that – by showing them that there are a lot of opportunities in everyday life to realize that you are not as young as you might think. And that it’s high time to go to Sparkasse an make a pension plan.