Fries DAVID /Miami, Sterling Cooper Draper Pryce para Heinz

Fries

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Sector Salsas
Media Prensa, revistas y periódicos, Publicidad exterior, vallas publicitarias, carteles, vehículos
Mercado Estados Unidos
Agencia DAVID /Miami
Creative Director Tony Kalathara
Art Director Richardo Casal
Copywriter Juan Javier Pena
Agencia Sterling Cooper Draper Pryce
Publicado enero 2017

Premios

Cannes Lions 2017
Outdoor Billboards & Street Posters: Food Gold Lion Campaign
Print And Publishing Print: Savoury Foods Silver Lion Campaign

Creditos y descripciones

Fifty years after Don Draper pitched an ad campaign to Heinz execs the campaign has been launched. In an episode of Mad Men Draper presents to the client a campaign that carried the tagline"Pass the Heinz" and this week the campaign sees the light of day as a print and outdoor campaign. The agency behind the campaign, David, even credits Draper's 1960's ad agency in the credits Sterling Cooper Draper Pryce.
Media: Print
Category: Food
Client: Heinz
Agency: Sterling Cooper Draper Pryce / David the Agency
Country: United States of America (Hispano)
Creative Director: Don Draper
Creative Director: Tony Kalathara (David)
Creative Director: Russell Dodson
Copywriter: Matther Weiner
Copywriter: Erin Levy
Copywriter: Juan Javier Pena (David)
Art Director: Josh Weltman
Art Director: Richardo Casal (David)
Production Company: Domo Producoes, São Paulo
Additional Company: Kraft Heinz Company, Chicago
Copywriter: Juan Javier Peña Plaza (David)
Chief Creative Officer, Founder: Anselmo Ramos (David)
Creative Director: Russell Dodson (David Miami)
Creative Director: Antony Kalathara (David Miami)
Art Director: Ricardo Casal (David)
Design Director: Carlos Lange (David Miami)
Strategy Director: Jon Carlaw (David Miami)
Head Of Global Production: Veronica Beach (David)
Managing Director, Head Of Account: Paulo Fogaça (David Miami)
Account Supervisor: Rafael Giorgino (David Miami)
Founders S.C.D.P.: Roger Sterling, Bertram Cooper, Don Draper, Lane Pryce (Sterling Cooper Draper Pryce)
Founder: Gastón Bigio (David)
Founder: Fernando Musa (David)
Creative Director: Don Draper (Sterling Cooper Draper Pryce)
Copywriter: Matthew Weiner (Sterling Cooper Draper Pryce)
Copywriter: Erin Levy (Sterling Cooper Draper Pryce)
Art Director: Josh Weltman (Sterling Cooper Draper Pryce)
Strategy Director: Paul Ramirez (David Miami)
Group Account Director: Michelle Cobas (David Miami)
Account Director: Carlos Rangel (David Miami)
Account Supervisor: Juan Nuñez (David Miami)
Vice President Of Marketing: Michelle St. Jacques (Heinz)
Brand Director: Nicole Kulwicki (Heinz)
Brand Manager: Melissa Casey (Heinz)
Director: Felipe Alonso (Domo Produções)
Director Of Photography: Felipe Hermini (Domo Produções)
Executive Producer: Karin Stuckenschmidt (Domo Produções)
Food Stylist: Dagmar Vesely (Domo Produções)
Art Director: Lica (Domo Produções)
Entry Summary:
2017 marks the 10th anniversary of the award-winning drama Mad Men, a show about Advertising executive Don Draper which draws inspiration from the golden era of 1960 Advertising. In an iconic episode from season 6, the team led by Don Draper pitches a campaign idea to the Heinz clients: “Pass The Heinz.” Unfortunately for him, the fictional marketing team from the show didn’t approve the idea. Heinz is also an American icon. Heinz ketchup has been a staple of American dinner tables and backyard BBQs for generations. And that relationship has expanded across a portfolio of condiments and products. Heinz never settles on taste and our customers never settle for less than the great taste of Heinz. But despite the brand love, new competitors were putting pressure on this relationship and it was important for the Heinz message to come to the forefront again.