Agenda Y&R Sao Paulo para Honda


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Sector Coches
Media Prensa, revistas y periódicos
Mercado Brasil
Agencia Y&R Sao Paulo
Executive Creative Director Rui Branquinho
Creative Director Rui Branquinho
Art Director Kleyton Mourao, Daniel Salles
Copywriter Pedro Guerra, Samir Mesquita
Illustrator Rodolfo Martins, Feppa Rodrigues
Publicado julio 2016

Creditos y descripciones

The idea is to compare the time people spend in traffic with the time they spend in some pleasurable activities – which are somehow politically incorrect.
Honda Biz is one of the most modern and youthful motorbikes of the market. The spirit of the brand, thus, is irreverent. It was not a coincidence that we chose to approach the subject with a provocative, politically incorrect bias.
Any advertising for this product has a broad reach. In markets where we invested in communication, sales growth was no less than 15%.
Media: Print
Category: Automotive
Client: Honda
Agency: Y&R São Paulo
Country: Brazil
Executive Creative Director: Rui Branquinho
Creative Director: Rui Branquinho
Art Director: Kleyton Mourão
Art Director: Daniel Salles
Copywriter: Pedro Guerra
Copywriter: Samir Mesquita
Head of Art: Felipe Pavani
Illustrator: Feppa Rodrigues
Illustrator: Rodolfo Martins
Account Director: Helena Brant
Planner: Adriano Eliezer
Client Services Director: Léo Balbi
Print Producer: Ronaldo Cavalcante
Account team: Bruna Lauer
Art Buyer : Monica Beretta e Stephanie Wang
Media: Thiago Franzão
Ilustrator for the ad Agenda: Feppa Rodrigues
Ilustrator for the ads Buttons and Keyboard: Rodolfo Martins