Break the walls down, 3 Publicis Conseil Paris para Orange

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Break the walls down, 3

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Sector Telecomunicaciones
Media Prensa, revistas y periódicos
Mercado Francia
Agencia Publicis Conseil Paris
Director Steve Rodgers
Copywriter Julien Deschamps
Producer Sandrine Martin, Jerome Denis
Photographer Théo Gosselin
Agencia de production La PAC
Publicado mayo 2016

Creditos y descripciones

Break the walls down. This is the promise of the New Livebox. It allows each person to reinvent a new at-home that makes possible to get away, to fully enjoy the digital life.
The movie, “The new at-home”, directed by Steve Rodgers, tells this story. During an apartment visit, a young man succeeds at convincing his girlfriend, and the viewer, of the place potential. It was not confined as we could think in the first place.
All the possibilities offer by the New Livebox make it a place opened to the outside world, ever more thrilling.
This idea was adapted to a variety of short formats, revealing more precisely all the benefits of the New Livebox, on TV and on the web.
Some prints and displays, based on this creative idea, complete this campaign.
Media: Print
Alternative Title: My new caretaker
Category: Telecommunications
Client: Orange
Agency: Publicis Conseil, Paris
Production: La Pac
Country: France
Director: Steve Rodgers
TV Producer: Guillaume Delmas (Prodigious)
TV Producer: Pierre Marcus (Prodigious)
Executive Creative Director: Fabrice Delacourt
Executive Creative Director: Olivier Desmettre
Copywriter: Julien DESCHAMPS
Art Director: Jordan LEMARCHAND
Producer: Sandrine Martin
Producer: Jérôme Denis
Account Director: MArie Wallet
Strategist: Damien Sabatier
Strategist: Nicolas Levy (Marcel)
Post production: Boris Jeanne (Prodigious)
Photographer: Théo Gosselin
Retoucher: Adrien Bénard
Account team: Steven Roué
Account team: Max Harrington
Account team: Philippe Franc (Marcel)
Account team: Alexandre Kobylko (Marcel)
Account team: Jeanne Neuschwander (Marcel)
Account manager: Anne Dauvé
Art Buyer - Marion Vénot