Play-doh Publicidad impresa Lichtenstein TwoAM.Agency


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Sector Juguetes
Media Prensa, revistas y periódicos
Mercado Sudáfrica
Agencia TwoAM.Agency
Executive Creative Director Marco Russolillo
Creative Director Reijer Van Der Vlugt
Art Director Simona Potgieter, Marc Neilson, Lau Vietti
Publicado junio 2018


Loeries Africa Middle East 2018
Print Communication Indoor Posters - Type A Campaign Bronze

Creditos y descripciones

Category: Gaming
Media: Print
Brand: Play-Doh
Agency: TWO.AM
Geo: South Africa
Advertising Agency: TWO.AM Agency, Cape Town, South Africa
Executive Creative Director: Marco Russolillo
Creatie Director: Reijer van der Vlugt
Art Directors: Simona Potgieter, Marc Neilson, Lau Vietti
Group Account Director: Will Human
Published: May 2018
Play-Doh's Kitchen Creations is designed to inspire kids' imaginations around food. It is said that eating is a necessity, but cooking is art - it requires a bit of imagination to bring out the potential in the raw ingredients. This campaign draws parallels between famous artworks using food as a subject (Roy Lichtenstein's Buttered Toast, Andy Warhol's Velvet Underground Banana and Banksy's Soup Cans) and the artist-like creativity that Play-Doh's Kitchen Creations encourages kids to find and to discover the art of playing with their food.