Ellen Middleton Y&R Sao Paulo para Santa Casa De Misericordia De Sao Paulo

Ellen Middleton

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Sector Organizaciones benéficas, fundaciones, voluntarios
Media Prensa, revistas y periódicos
Mercado Brasil
Agencia Y&R Sao Paulo
Creative Director Rui Branquinho
Art Director Mariana Villela
Copywriter Marina Erthal
Publicado junio 2016

Creditos y descripciones

Based on a New England Genealogical Society research that shows the genealogical tree of several families, we found out that some unexpected personalities are distant relatives and no one had a clue. Combining this with the fact that most people only donate blood when a family member or acquaintance needs, we created a campaign encouraging the donation of blood to anyone, conveying the message that you never know when you might be helping someone in your own family.
Media: Print
Category: Charities & appeals
Client: Santa Casa de Misericórdia de São Paulo
Agency: Y&R São Paulo
Country: Brazil
Executive Creative Director: Rui Branquinho
Creative Director: Rui Branquinho
Art Director: Mariana Villela
Copywriter: Marina Erthal
Head of Art: Felipe Pavani
Account Director: Heloisa Guimarães
Print Producer: Ronaldo Cavalcante
Art Buyer: Monica Beretta and Stephanie Wang
Media: Gustavo Gaion and Marcello Bolla
Image Bank: Getty Images