|Sector||Organizaciones benéficas, fundaciones, voluntarios|
|Media||Prensa, revistas y periódicos|
|Agencia||Y&R Sao Paulo|
|Creative Director||Rui Branquinho|
|Art Director||Mariana Villela|
Creditos y descripciones
Based on a New England Genealogical Society research that shows the genealogical tree of several families, we found out that some unexpected personalities are distant relatives and no one had a clue. Combining this with the fact that most people only donate blood when a family member or acquaintance needs, we created a campaign encouraging the donation of blood to anyone, conveying the message that you never know when you might be helping someone in your own family.