Staples Publicidad impresa, Publicidad exterior Twitter GPY&R Sydney

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Sector Stationery (en)
Media Prensa, revistas y periódicos, Publicidad exterior, vallas publicitarias, carteles, vehículos
Mercado Australia
Agencia GPY&R Sydney
Executive Creative Director Julian Watt
Creative Director Bart Pawlak, David Joubert, Tom Hoskins
Art Director Brad Stapleton
Copywriter Jason Kempen, David Barton
Publicado abril 2014

Premios

Spikes Asia, 2014
Outdoor INDOOR POSTER: BUSINESS PRODUCTS & SERVICES Bronze Spike

Creditos y descripciones

STAPLES CAMPAIGN PROMPTS PEOPLE TO HIGHLIGHT WHATâS IMPORTANT
Staples Australia has gone to market with an awareness-driving radio and outdoor campaign via GPY&R and IdeaWorks Sydney, that prompts people to use Staples Hype Highlighters precisely for what theyâre intended â highlighting âwhatâs important'. Albeit, in a fresh way.
The work takes a very close look at the Terms and Conditions of the worldâs most popular brands and highlights some of the more controversial terms buried in the overly complex and long-winded documents.
The campaign positions Hype highlighters as a consumer champion, by taking on the task of digging through T&Cs and exposing specific pieces of information that people should be aware of, with the help of their vibrant pigments.
Category: Business equipment & services
Client: Staples
Agency: George Patterson Y&R, Sydney
Country: Australia
Chief Creative Officer: Ben Coulson
Executive Creative Director: Julian Watt
Creative Director: David Joubert
Creative Director: Bart Pawlak
Creative Director: Tom Hoskins
Copywriter: Jason Kempen
Art Director: Brad Stapleton
Copywriter: David Barton