Yalook.com: Yellow Futurebrand para Tommy Hilfiger

Yalook.com: Yellow

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Sector Ropa y Zapatos
Media Prensa, revistas y periódicos
Mercado Alemania
Agencia Futurebrand
Photographer Bela Borsodi
Publicado noviembre 2010


The Mobius Advertising Awards 2010
Print E-Commerce: Clothing, Footwear Mobius

Creditos y descripciones

Down vest by Tommy Hilfiger and many more fashion brands on yalook.com
Development of a new online fashion retailer from naming and brand personality, look & feel to a unique launch communication. We awakened clothing of the first collection to fashion faces and made the clothes to the stars of the launch campaign. The fashion faces were created in New York by Bela Borsodi by folding clothes from yalook's first collection to faces - the fashion faces. The garments were not cut or glued, just folded. The result: twelve individual fashion characters. These are focus of our campaign.
Advertising Agency: Futurebrand, Hamburg, Germany
Creative Director / Art Director: Jonathan Sven Amelung
Photographer: Bela Borsodi