Volkswagen Publicidad impresa Kid DDB Buenos Aires


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Sector Coches, Traffic safety (en)
Media Prensa, revistas y periódicos
Mercado Argentina
Agencia DDB Buenos Aires
Chief Creative Officer Facundo Varela, Adrian Piattoni
Art Director Gonzalo Palma
Copywriter Agustin Fernandez Madero
Publicado febrero 2018

Creditos y descripciones

Category: Automotive
Media: Print
Brand: Volkswagen
Agency: DDB
Geo: Argentina
Advertising Agency: DDB, Argentina
Chief Creative Officers: Adrián Piattoni, Facundo Varela
Art Director: Gonzalo Palma
Copywriter: Agustin Fernandez Madero
Retouch: Pablo Romanos
Published: February 2018
More than 25% of road accidents are caused by fatigue. Falling asleep can be as dangerous as crossing a deer, a child or running into a collapse. Luckily, Volkswagen has its Sleep Sensor technology which monitors our way of handling, our eyes and facial gestures, alerting us when we need a break.
So our dreams won't become a real problem.
Dream can be a real problem.
Volkswagen Sleep Sensor.