Paper clip DDB Berlin para Volkswagen

Paper clip

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Sector Coches
Media Prensa, revistas y periódicos
Mercado Alemania
Agencia DDB Berlin
Executive Creative Director Gabriel Mattar
Creative Director Ricardo Wolff
Art Director Jose Gomes
Copywriter Pedro Lourenço
Designer Nadine Kunst
Photographer Zé Anderson
Publicado mayo 2017

Premios

Clio awards 2017
Print Technique Product/Service: Copywriting Bronze

Creditos y descripciones

The great majority of us are not as adventurous and well-traveled as we might think we are. In fact, if we think about it, we are surrounded by ordinary objects that have traveled way more than us.Based on this insight, DDB , Berlin created a series of print ads that tell the exciting stories of a paper clip, a disposable lighter, a coin, and a pencil, in a way that pokes fun at our own sedentary lives.
Media: Print
Category: Automotive
Client: Volkswagen
Agency: DDB Berlin
Country: Germany
Chief Creative Director: Myles Lord
Executive Creative Director: gabriel mattar
Creative Director: Ricardo Wolff
Art Director: Jose Gomes
Copywriter: Pedro Lourenco
Photographer: Zé Anderson
Designer: Nadine Kunst