|Agencia||BBDO New York|
|Chief Creative Officer||Greg Hahn|
|Executive Creative Director||Chris Beresford-Hill, Dan Lucey|
|Senior Art Director||Brian Pinkley|
|Cannes Lions 2017|
|Radio||Use of Radio & Audio: Branded Content / Programming||Bronze Lion|
Creditos y descripciones
Foot Locker's tag line is "APPROVED," because everything in the store is curated, and only the best-of-the-best make it to the sneaker wall. To tell this story in-store, and deliver a differentiating experience to customers, Foot Locker launched "Audio Tours" in more than 300 stores across the country. Sneakerheads can input codes found next to select shoes on their mobile device and hear the stories behind the sneakers. BBDO New York interviewed the most influential figures in sneaker culture, from designers, to journalists and athletes, to talk about the cultural significance, inspiration and technology, in each shoe; making every shoe bought at Foot Locker more meaningful.