EXCUSES, EXCUSES R/GA New York para Ad Council

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EXCUSES, EXCUSES

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Sector Web pagina, La seguridad pública, salud e higiene
Media Radio
Mercado Estados Unidos
Agencia R/GA New York
Executive Creative Director Taras Wayner
Creative Director Jim Therkalsen
Producer Sean Farrell
Account Supervisor Erin Noonan
Publicado febrero 2009

Creditos y descripciones

Advertising Agency: R/GA, USA, New York
Executive Creative Director: Taras Wayner
Creative Director: Jim Therkalsen
Creative Director: Jim Therkalsen
Agency Producer: Sean Farrell
Account Supervisor: Erin Noonan
Producer: Sean Farrell
Sound Engineer: Mike Frank
Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Typing sounds
FVO: Thanks for asking, but I’d rather not send you nude pictures.
SFX: Instant messager alert
FVO: I’m camera shy.
SFX: Instant messager alert
FVO: I already said no.
SFX: Music; instant messager alert
FVO: It’s against my religion.
SFX: Instant messager alert
FVO: I’m giving my dog a bath. You can have pictures of that.
SFX: Instant messager alert
FVO: Pressure gives me hives.
SFX: Instant messager alert
FVO: Under my clothes, I’m a robot.
SFX: Instant messager alert
FVO: Hold on, let me ask my mom.
SFX: Instant messager alert
FVO: Sorry, my webcam is broken.
SFX: Instant messager alert
FVO: I’m worried they’ll get passed around school.
SFX: Instant messager alert
FVO: Unfortunately, I just had my clothes surgically attached to my body.
SFX: Instant messager alert
FVO: If they got out, I might never be President.
SFX: Instant messager alert
FVO: I’m already naked, under my clothes.
SFX: Instant messager alert
FVO: Not even if you were all three Jonas Brothers!
SFX: Instant messager alert
FVO: I have a rash.
SFX: Instant messager alert
FVO: I have nude-aphobia.
SFX: Instant messager alert
FVO: I have lizard skin.
SFX: Instant messager alert
FVO: The more you ask, the less I want to.
SFX: Instant messager alert
FVO: You’re not the boss of me.
SFX: Instant messager alert
FVO: Nudity makes me vomit.
SFX: Instant messager alert
FVO: I’m a vampire, so I don’t show up in pictures anyways.
SFX: Instant messager alert
FVO: Your badgering has really killed the mood.
ANN: When someone is pressuring you to do something you don’t want to, how many ways can you say 'no' before they get the message?
Let us know at ThatsNotCool.com.
Brought to you by the Ad Council.
Brief Explanation
The Ad Council asked us to help curb teen dating violence. When we started talking to kids, we found that teen dating has gone digital, and abuse has followed. This problem consists of pressuring for nude pictures, the violation of online accounts, and controlling IM-ing or texting. With no laws and no defined boundaries, there was nowhere for teens to turn. We discovered a huge problem that no one was addressing and realised an opportunity to step in.
This spot is a laundry list of excuses the same girl is giving to her boyfriend who is asking her for nude pictures. They’re cut right on top of one another and split by an Instant Messenger alert noise. In the background of each you hear light keyboard typing, to imply she’s reading these to herself as she types them.