|Sector||Panadería y Pastelería, Dulces|
|Creative Director||Andy Scott|
|Agencia de production||Scott Illingworth (BestFX)|
Creditos y descripciones
A tasty Balfours pie or cheeky frog cake walking home from school was an iconic part of growing up in South Australia. But today's teens are far less engaged with South Australia's oldest bakery. Especially over summer, when baked goods take a back seat to frostier treats. We wanted to re-engage with South Australian teens, breaking through that seasonal trend by making Balfours cool, in summer.