Isuzu Publicidad impresa ONE BREATH WONDER DraftFCB Kuala Lumpur

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Sector Otros servicios y productos para los coches
Media Radio
Mercado Malasia
Agencia DraftFCB Kuala Lumpur
Creative Director Yap Pow Hoong, Lakshmi Mohan
Account Supervisor T.j. Lim
Publicado septiembre 2007

Creditos y descripciones

Advertising Agency: DRAFTFCB, MALAYSIA, Kuala Lumpur
Creative Director: Lakshmi Mohan/Yap Pow Hoong
Scriptwriter: Vinod Divakaran/Rizal Sufar
Agency Producer: Ariff Johan/Gerard Peter
Account Supervisor: T.J. Lim

Script in English

MVO: The arrival of the all-new Isuzu D-Max was marked by a third fuel efficiency challenge thus the Dura-Miles Challenge 2007 from Bangkok all the way to KL with only one tank of fuel was organised where the all-new D-Max with i-TEQ Super Commonrail took fuel efficiency to a further 19% Improvement in which both the 2.5 and 3.0 litre units were driven without refueling throughout the journey and both vehicles rose to the challenge despite the heavy traffic in Thailand which demonstrated an optimum balance of power and fuel economy and proved beyond doubt that the all-new Isuzu D-Max is superior in fuel efficiency with each vehicle completing the 1,501km with just one full tank...(inhales)

Conquering distance. The all new Isuzu D-Max.

Brief Explanation

This ad was meant to demonstrate the amazing fuel efficiency of the vehicle, whereby the announcer uses just one breath throughout the 30s commercial to explain the product and its fuel efficient run from Bangkok to KL. His one breath is the sonic equivalent of one tank of fuel, as the listener would immediately perceive.