The autonomous radio campaign CLM BBDO Paris, Deslegan/BBDO France para Mercedes-Benz

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The autonomous radio campaign

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Sector Coches
Media Radio
Mercado Francia
Agencia CLM BBDO Paris
Agencia Deslegan/BBDO France
Creative Julien Benmoussa, Édouard Lasserre
Publicado junio 2016

Creditos y descripciones

For its new Classe E, Mercedes Benz launch the first autonomous radio campaign, without any actors. Written, made, and released in real time. An innovative campaign from BBDO, Paris
Brand: Mercedes
Media: Radio
Category: Automotive
Agency: BBDO
Geo: France
Mercedes: The autonomous radio campaign
Advertising Agency: BBDO, France
Creatives: Julien Benmoussa, Édouard Lasserre, Julien Gragnic
Motion designer: Jeremy Delhuvenne
Account executive: Olivier Rippe, Séverine Autret, Hicham Ghazaoui, Julie Martin
Planner: Loic Mercier
Media agency: Blue 449
Consultant Director: Galienne de Tournemire
Account Director: Marion Haan
Clients: Stéphane Boutier, Béatrice Tanguy, Christophe Palmier