|Sector||Gobiernos y otras autoridades , Against Cancer (en)|
|Executive Creative Director||Parris Mesidis|
Creditos y descripciones
Early detection is the best way to beat breast cancer, and the best way to do that is by having a regular breast screen. But with research suggesting that 'fear of the unknown' was a significant barrier to having a breast screen in the first place, Showpony, Adelaide needed to deliver the message without being scary.Our response was to create a radio spot that sugar coated, or more accurately, chocolate coated the issue.