Samsung Publicidad impresa Stop Your Washing Machine [audio] Leo Burnett Israel

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Stop Your Washing Machine [audio]

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Sector Lavadoras
Media Radio
Mercado Israel
Agencia Leo Burnett Israel
Executive Creative Director Ami Alush
Copywriter Ami Alush
Publicado octubre 2017


Golden Drum 2017
Radio Furnishings & electronic equipment Golden Drum

Creditos y descripciones

Agency: Leo Burnett Israel
Advertiser: Samsung Israel
Country: Israel
Campaign name: Samsung addwash- Stop your washing machine
Brand name: Samsung
Product/service: Samsung addwash
Executive Creative Director: Ami Alush
Copywriter: Ami Alush
Account Director / Manager: Limor Michaeli
Client Account Director / Manager: Inna Tubin
Managing Director: Adam Polachek
Agency Producer: Menny Zarhia
Creative idea explanation:
We all know that feeling when we want to add laundry to a cycle we already started, but it’s too late.
In this radio spot we emphasize this struggle, as we give life to a regular washing machine that refuses to cooperate.