World Aids Day Publicidad impresa HIV - Anti Stigma Y&R Tel Aviv

Archivo de publicidades » Radio » World Aids Day » HIV - Anti Stigma

HIV - Anti Stigma

Añadir a la colección
Añadir una nota
Sector HIV/AIDS (en)
Media Radio
Mercado Israel
Agencia Y&R Tel Aviv
Publicado febrero 2014

Creditos y descripciones

On Worlds AIDS Day, we recruited radio stations from across the country, and asked them to do something that has never been done before: changing the lyrics to their station jingle while keeping the familiar tune.
Both local and national radio stations cooperated with us on this campaign and the jingles received nationwide coverage with over 700,000 listeners exposed to the message, every hour, throughout the day.
Guy Bar - CEO & Chief Creative Officer
Deputy CEO – Yuval Vaingast
Dror Nachumi, Moshe Saikevich - Creative Director
Danielle Vogel - Art Director
Oren Bennaim - Copywriter
Moran Darzi - Account Supervisor
Halit Kraus - Account Manager
Shira Robas, Lirona Spivak, Rotem Gal – Producer