The Moving Food Truck FCB Lisbon para ADEXO/ Associação de Doentes Obesos e Ex-obesos

The Moving Food Truck

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Sector La seguridad pública, salud e higiene
Media Publicidad en TV y cine, Ambiente, Digital
Mercado Portugal
Agencia FCB Lisbon
Director Mario Patrocínio
Executive Creative Director Edson Athayde, Luis Silva Dias, Cristiano Zancuoghi
Art Director Eduardo Tavares
Copywriter Viton Araujo, Victor Afonso, Felippe Motta
Agencia de production Bro Cinema
Publicado junio 2016

Premios

Lisbon International Advertising Festival 2016
Outdoor Public Service Gold

Creditos y descripciones

Media: Web Film
Category: Health & safety
Client: Adexo Portugal
Agency: FCB Lisbon
Production: Bro Cinema
Country: Portugal
Director: Mario Patrocínio
Executive Creative Director: Edson Athayde
Executive Creative Director: Luis Silva Dias
Art Director: Eduardo Tavares
Copywriter: Victor Afonso
Copywriter: Viton Araújo
Agency Producer: César Monteiro
In order to help with the fight against bad eating habits, FCB Lisboa created for ADEXO (Portuguese Association of Obese Patients and Former Obese) the 1st food truck that is not paid with money but with the exercise needed to burn the calories in an order. A cheeseburger, e.g., costs 4.3km. And the soda to pair with it costs 1.4km. A simple and fun idea to raise awareness in people.