Mercado Livre Publicidad en TV y cine, Direct, Case study Stop Abusive Shipping REF+T

Stop Abusive Shipping

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Sector Las ventas en línea, Anuncios de servicio público
Media Publicidad en TV y cine, Direct, Case study
Mercado Brasil
Agencia REF+T
Chief Creative Officer Renato Pereira
Creative Director Deny Zatariano
Art Director Fernando Pereira
Copywriter Rodrigo Coletto
Publicado agosto 2018

Creditos y descripciones

Media: Digital
Brand: Mercado Livre
Agency: REF+
Geo: Brazil
Advertising Agency: REF+, São Paulo, Brazil
Chief Creative Director: Renato Pereira
Creative Director: Deny Zatariano
Art Director: Fernando Pereira
Copywriter: Rodrigo Coletto
Additional Credits: Animal Estúdio
Published: August 2018
With an ongoing political crisis, the Brazilians are more concerned about political matters so they keep an eye on every news about the governing and bring such discussions to the social networks.
Finding out that the Correios, a state-owned company, had imposed a 51% increase in shipping, affecting everyone who buys or sells through the internet, the Mercado Livre has brought light to the issue by launching a protest with the hashtag #StopAbusiveShipping.
Everyone who would send a letter or an order was invited to participate. All they had to do was write the hashtag on the box, or on the envelope and put the protest inside the Correios, so they themselves spread all of Brazil.
With zero investment, we impacted millions of Brazilians and fought for the right to buy online with a fair shipping.