Reebok Publicidad en TV y cine, Direct Bruises Can Be Good Isobar Mumbai

Bruises Can Be Good

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Sector Against violence (en)
Media Publicidad en TV y cine, Direct
Mercado India
Agencia Isobar Mumbai
Associate Creative Director Amit Singh, Vibhor Yadav
Creative Director Anadi Sah
Agencia de production River Bank Films
Director Nisrin Aziz
Publicado marzo 2018

Creditos y descripciones

Category: Public Interest, NGO
Media: Experiential
Category: Fashion
Brand: Reebok
Agency: Isobar
Geo: India
Advertising Agency: Isobar, India
National Creative Director: Anish Varghese
Group Creative Director: Anadi Sah
Associate Creative Director (Copy): Vibhor Yadav
Associate Creative Director (Art): Amit Singh
Group Head (Copy): Kritica Pareek
Senior Creative Producer / Director: Taj Ali Naqvi
Senior Editor: SK Parwej Alam
Senior Manager, Client Servicing: Nakul Sagar
Social Media: Aakriti Sinha (Associate Director), Juhi Jain (Assistant Manager)
Search & Media: Ashish Kumar (Associate Director), Kshitiz Kumar (Group Head), Manish Rana (Assistant Manager)
Production House: River Bank Films
Producer: Yogesh Singh
Co-Producer: Adil Aziz
Director: Nisrin Aziz
Published: March 2018
How would you react when you see a bruised woman?
Reebok India invited a group of people to have a similar encounter. Their reactions highlighted a cruel prevalence in our society.
This #WomensDay, let’s come together to bring about a change and tell the world #BruisesCanBeGood.
Isobar India launched a thought-provoking campaign #BruisesCanBeGood on International Women's Day. Launched with a social experiment, it makes a compelling statement on societal insights. According to the National Family Health Survey (NHFS-4), one in three women in India faced domestic violence from the age of 15. #BruisesCanBeGood is a strong statement that brings to light the harsh reality and prevalent mind-set of society by involving a real audience. By highlighting the prevalence of violence, the campaign aims to establish the need for self-defence education from a young age. Featuring a real martials arts fighter as a protagonist, the social experiment further underlines the brand's overarching communications for women: #FitToFight. Reebok has also launched a petition on urging the Indian Government for education reform, and to make self-defence classes a mandatory part of the curricula in schools and colleges.