Roladin Publicidad en TV y cine, Direct The Kfafganya, 3 M&C Saatchi Tel-Aviv

The Kfafganya, 3

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Sector Confitería
Media Publicidad en TV y cine, Direct
Mercado Israel
Agencia M&C Saatchi Tel-Aviv
Chief Creative Officer Tzur Golan
Art Director Ben Keil
Copywriter Tzur Golan
Publicado marzo 2018

Creditos y descripciones

Category: Food
Media: Direct
Brand: Roladin
Agency: M&C Saatchi
Geo: Israel
Advertising Agency: M&C Saatchi, Tel Aviv, Israel
Chief Creative Officer / Copywriter: Tzur Golan
Art Director: Ben Keil
Group Account Director: Idit Zemmer
Account Director: Ori Krasner
Video Editor: Alex Osadchi
Published: March 2018
Hanukkah (the Jewish Christmas) is well known for its traditional holiday doughnut, the… Sufganiyah. Roladin, Israel's no. 1 patisserie & bakery chain is well known for its special Sufganiyot collection This fact made Roladin inseparable from Hanukkah.
In order to maintain this leadership and to empower this perception Roladin came up with a new complementary product: The Kfafganya The new way to eat a Sufganiyah.
Kfafganya - A combination of two words in Hebrew: Glove and Sufganiyah.