Sky Airline Publicidad en TV y cine, Digital, Case study Low Cost Zone Grey Santiago

Low Cost Zone

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Sector Aerolineas
Media Publicidad en TV y cine, Digital, Case study
Mercado Chile
Agencia Grey Santiago
Chief Creative Officer Ignacio Quiñones, Carles Puig
Art Director Eduardo Cassasus, José Zárate
Senior Copywriter José Manuel Ferreira
Publicado mayo 2018

Creditos y descripciones

Category: Transport
Media: Digital
Brand: Sky Airline
Agency: Grey
Geo: Chile
Advertising Agency: Grey, Chile
Creative Chairman: Per Pedersen
CEO Latam: Eduardo Maruri
CCO Latam: Diego Medvedocky
Chief Creative Officers: Ignacio Quiñones, Carles Puig
Senior Copywriter: José Manuel Ferreira
Head of Art: Lucas Sousa Gondim
Art Directors: Eduardo Cassasus, José Zárate
Business Director: Javier Herrera
Account Supervisor: Raimundo Silva
Account Executive: Rosalín Torres
Technology / Media Partners: Clear Channel Team
Film Production: Fight Films
Published: May 2018
Synopsis:
The cheapest place to buy tickets in Argentina, is Chile!
For the first time, Santiago in Chile became the most wanted destination for Argentinians to travel to, overtaking Miami and Rio de Janeiro. The main reason why is "Shopping Tourism," the prices in Chile are so much cheaper. Which is why Grey Chile turned the Chilian embassy in Buenos Aires into the 'Low Cost Zone' for Sky Airline.