Skins of Peace TBWA\RAAD Dubai para Amnesty International

Skins of Peace

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Sector Human Rights
Media Publicidad en TV y cine, Digital, Design & Branding
Mercado Emiratos Árabes Unidos
Agencia TBWA\RAAD Dubai
Chief Creative Officer Walid Kanaan
Executive Creative Director Fouad Abdelmalak
Creative Director Manuel Bordé
Designer Nev Fordyce, Enzo Giacomin, Doug Alves, Debora Andreucci, Monica Yuri, Esra Tasdemir, Amirul Halim
Publicado abril 2017

Premios

Loeries Awards 2017
Communication Design General Collateral Bronze

Creditos y descripciones

Category: Public Interest, NGO
Media: Direct/ Ambient
Brand: Amnesty International
Product: Anti- Islamophobia initiative
Project: http://skinsofpeace.com/
Agency: TBWA\RAAD
Geo: United Arab Emirates
Advertising Agency: TBWA\RAAD, Dubai, United Arab Emirates
Chief Creative Director: Walid Kanaan
Executive Creative Director: Fouad AbdelMalak
Creative Director: Manuel Borde
Designer: Debora Andreucci, Nev Fordyce, Monica Yuri, Esra Tasdemir, Enzo Giacomin, Doug Alves, Amirul Halim
Published: April 2017
Description: Current political tensions have led to Arabs and Muslims being mistreated at airports in the USA and Europe because of their passports. Behind this, there is a strong misconception that all arabs and muslims are terrorists and that Islam is a religion that preaches hate. So together with Amnesty International New York, we have come up with an idea that will turn these passports into messages of tolerance and peace.
The Skins of Peace is a collection of passport covers that showcase messages inspired by the holy book of Islam, The Quran. Adapted into a language all airport officials will understand: English.