No Knives, Better Lives The Leith Agency para Scottish Government

No Knives, Better Lives

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Sector Anuncios de servicio público , Gobiernos y otras autoridades
Media Publicidad en TV y cine, Digital, Ambiente media
Mercado Reino Unido
Agencia The Leith Agency
Publicado mayo 2016

Premios

Roses Creative Awards, 2016
Digital Online Video/Film/Viral Advert Gold

Creditos y descripciones

Agency: The Leith Agency
Client: The Scottish Government
In pockets of certain communities in Scotland, carrying a knife feels like a real option for young lads. They do it for protection. The thought of going to prison or having a criminal record doesn’t deter them. But there's one thing that does - thinking about the effect getting stabbed (or stabbing someone else) would have on their family. Especially their mum.