BBC Publicidad en TV y cine, Digital Sir David Attenboroughs Story Of Life Akqa London

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Sir David Attenboroughs Story Of Life

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Sector Publicaciones
Media Publicidad en TV y cine, Digital
Mercado Reino Unido
Agencia Akqa London
Creative Director James Chorley
Art Director Lionel Agbadou
Creative Brian Snyder
Designer Mark Limbach, Rishi Ramdaras, Ana Pais
Publicado agosto 2016


One Show 2017
Ux / Ui Mobile: User Experience Bronze
Design Digital: App Design Merit

Creditos y descripciones

Agency: Akqa / London + Bbc Worldwide / London
Client: Bbc Worldwide
Category: Entertainment / Games / Toys
Art Director: Lionel Agbadou
Creative Director: James Chorley
Designer: Rishi Ramdaras / Ana Pais / Mark Limb
Producer: Przemyslaw Wojcik
Creative Team: Brian Snyder / Stephanie Phillips / Gurpreet Brach / Tristan Leaver
Editor: Matt Walker
Media Company: Bbc Worldwide / London
Product Manager: Mark Jones
Programmer: Kim Summerskill
Technical Producer: Simon Brunton / Stephen Smith / Bindiya Jinnappa
User Experience Designer: Ben Gonshaw / Winnie Robbins / Polly Thompson
The BBC wanted to connect viewers to 60 years of Attenborough’s documentaries enabling them to create their own collections of clips. The look and feel was inspired by three generations of camera operators, who braved the most extreme environments on our planet to capture jaw-dropping visuals of life on Earth. Given that Sir David brings you life through the lens, the app’s interface centres on the use of circular shapes and gestures, that literally bring the natural world into focus. By interacting with the lens, users reach in to find their thematic focus for creating their own stories of life.