Bud Publicidad en TV y cine, Digital IAN UP FOR WHATEVER FILM BBDO New York

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Sector Cerveza
Media Publicidad en TV y cine, Digital
Mercado Estados Unidos
Agencia BBDO New York
Director Jeff Tremaine
Producer Evan Meeker

Editor Mackenzie Cutler, Ian Mackenzie
Agencia de production HELO
Publicado noviembre 2013


Cannes Lions, 2014
FILM CRAFT LIONS Film Craft: Achivement in Production GOLD

Creditos y descripciones

Type of entry: Film Craft
Category: Achivement in Production
Product/Service: BUD LIGHT

Product: BUD LIGHT
Type of Entry: Film Craft
Category: Achivement in Production
Entrant Company : BBDO NEW YORK, USA
Advertising Agency : BBDO NEW YORK, USA
Production Company : HELO Los Angeles, USA

Chief Creative Officer: David Lubars (BBDO New York)
Executive Creative Directors: Mike Smith/Ralph Watson (BBDO New York)
Creative Directors/Art Directors: Marcel Yunes/Rick Williams (BBDO New York)
Copywriters: Rick Williams/Marcel Yunes/Jessica Coulter/Matt Sorrell (BBDO New York)
Director Of Integrated Production: David Rolfe (BBDO New York)
Executive Producers: Dan Blaney/Diane Mccann (BBDO New York)
Agency Producer: Mona Lisa Farrokhnia (BBDO New York)
Account Team: Jeff Adkins/Kevin Bogusz/Sean Brewster/Emily Eisenberg/Zane Chao/Debbie Amsden/L (Energy BBDO)
Director: Jeff Tremaine (Helo)
Director Of Photography: Bojan Bazelli ()
Managing Director: Brendan Kiernan (Helo)
Executive Producers: Justin Moore/Lewy/Robert Lewis (Helo)
Supervising Producer: Chris Rouchard (Helo)
Line Producer: Paula Cohen (Helo)
Editor: Ian Mackenzie (Mackenzie Cutler)
Assistant Editors: Nick Divers/Mike Rizzo/Patrick Blumer (Mackenzie Cutler)
Producer: Evan Meeker (Mackenzie Cutler)
Executive Producer: Sasha Hirschfeld (Mackenzie Cutler)
Sound Designer: Brian Emrich ()
Mixers: Philip Loeb/Keith Reynaud/Jodi Levine (Heard City)

Brief Explanation:
Bud Light created a massive hidden-camera stunt that plucked a real guy from what he thought was a real New York City bar. By saying "yes" to one fateful question, he found himself having a night no one would believe – if it all wasn't secretly being filmed and broadcast online to the entire world.

58 hidden cameras tracked the guy's real reactions as he was led through 17 locations. His journey was riddled with twists and turns: identical twins, false walls, random celebrities, bachelorettes, a llama – each experience more unexpected than the last. And all filmed in one epic take.

Creative Execution:
One of the biggest challenges of this film was the sheer scale of it all. It required us to build a hidden-camera network requiring the coordination of 412 actors, hundreds of crew members, 58 cameras, 17 locations (including moving vehicles), an exotic animal in a confined space, and the unpredictable reactions of a real, unsuspecting guy who had no idea what was happening.

Every environment was customized with special camera hides, false walls with two-way mirrors, “lipstick” cams, and security footage, all working together to tell the story without ever revealing cameras or a crew. We occupied a hollow skyscraper and built out customized floors from scratch, coaxed a llama into a small elevator, followed exterior movements by helicopter, and triggered a carefully timed wall collapse, and staged a 500-person concert all in the span of one hour.

And to keep the experience authentic for both our nonactor and film audience, it all had to be shot in one take.