Buick Publicidad en TV y cine, Digital WARM UP BY DADDY Lowe Profero Shanghai


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Sector Coches
Media Publicidad en TV y cine, Digital
Mercado China
Agencia Lowe Profero Shanghai
Director Ya-Chuan Hsiao
Creative Director Qiang Zeng
Art Director Kidd Zhang
Copywriter Zhou Wei Hua
Account Supervisor Cherry Wang, Power Zhang
Editor Zhang Hai Ying, Qing Hua
Publicado abril 2013

Creditos y descripciones

Category: Internet Film Series
Copywriter: Cherry Wang, Zhou Wei
Agency Producer: Connie Chua
Post Production: Digital Horizon
Cinematographer: Lin Ze Qiang
Chief Creative Officer: Norman Tan
Art Director: Qiang Zeng, Kidd Zhang
Account Supervisor: Cherry Wang, Power Zhang
Director: Hsiao Ya Chuan
Account Manager: Nicole Zhong
Creative Director: Qiang Zeng
Editor: Qing Hua, Zhang Hai Ying

Brief Explanation
A series of micro movies were created to celebrate these ordinary people’s extraordinary lives. These are real daily stories but they touch the viewers’ heartstring that is seldom reached, resonating with their true experience. The 7 stories are inter-locking, one leading into the next, symbolizing that people are not solitary islands. All stories are about ordinary people’s relationships and are touching stories about family values, hard work, belief, love and bonding within families and among human beings. Buick cleverly embedded the Excelle car in this series since this family sedan has been a member of the 1.8 million ordinary families in China in the past decades. Buick Excelle has been an eye-witness and a player in their extraordinary lives.